Yves Piaget Rose 30th Anniversary

The leading Swiss luxury watchmaker and jeweller Piaget held a Rose Party for the 30th anniversary of Yves Piaget Rose in London on July 11th, 2012.

For Piaget, the rose is a talisman, a message of eternity and renewed love that pulsates daily.

In 1982, in the prestigious setting of the Concours International de Roses Nouvelle de Genève (Geneva International Competition of New Roses), the winning rose was christened the “Yves Piaget” rose.

After being cultivated for two years in the rose garden in Geneva’s Parc des Eaux Vives, the rose won the three most important prizes that year: Diplôme de Médaille d’Or, Prix de la Ville de Genève, Coupe du Parfum-Rose d’or… A legend was born.

In 2012, the Yves Piaget rose is 30 years old. Piaget is celebrating this birthday in the most natural way imaginable – by dedicating a jewellery collection to this Rose.

The New Bond Street Piaget Boutique was the perfect venue to celebrate this anniversary and showcase the new Piaget Rose jewellery collection.

For the occasion, the boutique has been transformed into a real garden with luxuriant foliage and flowers. Among them, the sumptuous Yves Piaget Rose emerged as the queen of the garden, gracefully blooming.

More joy was added to this celebration as the whole Piaget Limelight Garden Party collection was revealed to the guests.

Enchanting jewels dotted the garden in such a harmonious way that the joys of this 30th anniversary celebration glittered everywhere.